From The Ground Up.

"Bringing it back home to Lebron’s roots in Akron, Ohio we celebrate the Launch of the LeBron XIII with a filmic product campaign inspired by his hard-earned success, from local hero to NBA superstar."

Working in house with Man Vs Machine I was mostly responsible for animating the final explosion scenes and development for the retail still.

Concept, Design & Direction: ManvsMachine
DOP: Christophe Lanzenberg
Audio: Resonate