Working with Superunion and BBC Creative we directed this ident to convey the themes of shifting perspectives and challenging perceptions.
Our ident is an abstract embodiment of this, but remains rooted in reality with the use of architectural forms and everyday environmental materials. The gritty nature of the programming this ident is designed to precede is reflected in the wear and tear applied to the relatively everyday textures and finishes.
See more at Weareseventeen
© 2018 Jason Drew